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A Well-Defined Marketing Strategy Focuses on Return on Investment
Developing a long-term plan to achieve an objective is not a ground breaking initiative by any stretch of imagination and any first year business student or budding entrepreneur will attest to being...
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How Much of Your Advertising Spend Is Getting Blocked?
“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets,...
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One Entrepreneur’s Seven Year Journey
Ask just about any successful person what life-lessons contributed the most to their progression up the career ladder and more times than not the answer will take you back to a time when they first...
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The Pathway to Achieving Success
“Success is nothing more than a few simple disciplines, practiced every day.” So said Jim Rohn, an American entrepreneur, author and motivational speaker, but a few simple disciplines, practiced or...
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Feedback: An Opportunity to Initiate Growth
It was one of those moments we have all experienced in some form or at some time in our daily lives. The moment when we realize that our world, that space in which we conduct the veritable business of...
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What’s Your American Dream?
The phrase “The American Dream” is rooted in the United States Constitution and Declaration of Independence and propagates that “each person’s desire to pursue happiness was not just self-indulgence,...
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